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Kelly Blue Book Kelly Blue Book is a company reports market value prices for new and used automobiles of all types, as well as RVs, mobile homes, motorcycles, snowmobiles and personal watercrafts. For new automobiles, KBB provides information about a make's MSRP, dealer invoice price, and a vehicle's New Car Blue Book Value; what others are paying for a new car this week. For used cars KBB provides retail value, trade-in value, and private party price. It obtains retail pricing by collecting information about actual retail sales.
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