2024 Colorado: It came. It performed. It conquered. 2024 MotorTrend Truck of the Year.®

January 8th, 2024 by

The evaluation process was rigorous. The standards high. And when the dust settled, the Colorado emerged the 2024 MotorTrend Truck of the Year®. Colorado excelled in MotorTrend’s six key categories: Advancement in Design, Engineering Excellence, Efficiency, Safety, Value and Performance of Intended Function. In other words, the same criteria you use when you buy a truck.

MotorTrend’s criteria for Truck of the Year®

Advancement in Design: A design with a clear point of view and styling that takes advantage of the platform’s proportions is a must.

Engineering Excellence: MotorTrend looks at how well the vehicle is built, as well as its ability to fit the people and things you need day to day.

Efficiency: A vehicle’s mpg and mpg-e, charge speed, range, operating costs and weight all factor into this category.

Safety: Among other things, MotorTrend tests everything from basics like emergency stops and lane changes to how well advanced driver assistance features perform.

Value: This category is relative to each buyer and segment, and whether the vehicle offers a good bang for your buck.

Performance of Intended Function: This can vary from segment to segment, and looks at how a vehicle does the job it’s intended to do.

Key Takeaways

“This is quite simply the most extreme mid-size off-road available.” — MOTORTREND

“A broad lineup delivers an impressive range of off-road capability without compromise to everyday livability.” — MOTORTREND

Posted in Uncategorized